The Power of Pink has taken on a completely new meaning to me as of today.
My friend and founder of The White House Project, Marie Wilson, was just named one of the “10 women to watch in 2010“. What an honor! Marie has had an incredible life and career. She founded the “Take Your Daughter [...]
Add Women, Change Everything
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What Inspires Women To Buy?
I really believe that part of the economic retail meltdown is due to the fact women are not inspired to open their purse’s and spend their hard earned dollars. For women shopping must be the ultimate experience – an experience she can tell her friends about.
Purchases by women now total more than 3 trillion annually [...]
Women Are Powerful, Deliberate Decision Makers
5 Questions to Ask Yourself as a Sales Person
What do women business owners most like about our offerings?
What do they least like? (What aggravates them, wastes their time, seems unnecessary to them? What modifications can be made to overcome these issues?)
Do our sales and marketing materials portray women business owners’needs? Do our language, images and [...]
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Project 19 Foundation
