Pr-19 Blog

I really believe that part of the economic retail meltdown is due to the fact women are not inspired to open their purse’s and spend their hard earned dollars. For women shopping must be the ultimate experience – an experience she can tell her friends about.
Purchases by women now total more than 3 trillion annually [...]

5 Questions to Ask Yourself as a Sales Person

What do women business owners most like about our offerings?
What do they least like? (What aggravates them, wastes their time, seems unnecessary to them? What modifications can be made to overcome these issues?)
Do our sales and marketing materials portray women business owners’needs? Do our language, images and [...]